The Gotham Bundle


Gotham is a geometric sans serif typeface designed in 2000 by Tobias Frere-Jones of the Hoefler & Frere-Jones foundry. The typeface was inspired by a style of architectural signage that was particularly popular in the fast-paced New York font world of the mid-20th Century. Gotham has been used in several high profile campaigns, most notably in Obama’s 2008 campaign signage. The Gotham font bundle is available by single-seat license for $300. This price seems reasonable for national campaigns but unreasonable for 5th grade book reports. Generally speaking, I think that artistic tools from software to fonts should be provided to students at low or no cost. I think this policy is beneficial to the creators as it readies a future generation of paying customers.

Matthew Carter is a contemporary type designer who has been instrumental to the transition to digital type. He designed Georgia, Verdana and many other noteworthy typefaces.

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